KOKIMAG REBRANDING

kokimag is a magazine that meets individuals who enjoy a variety of cultures, engages in conversations with them, and archives their attitudes towards culture. We have named two types of logos for kokimag as "Standard Mode" and "Rage Mode." "Standard Mode" is the type logo that is generally used, while "Rage Mode" incorporates bold decorative elements to be used in graphic merchandise and fashion items that kokimag will introduce in the future. The logos are designed to symbolize the collection of various voices and stories, represented by Latin alphabets with properties such as lowercase, uppercase, italic, serif, and sans-serif, arranged in a balanced manner.  Additionally, a symbol was created to represent the continuous flow of the subculture scene, which can also be found in the "Rage Mode" type logo. Moreover, the hand shadow play drawing is crafted as part of kokimag's identity graphic assets. It was inspired by the idea of subculture enthusiasts communicating through hand signs known only to them.