Qura | Personal Health Platform UI/UX
Lorenzo Perniciaro
Design Direction, Research and UX/UI Redesign for Qura, a cutting-edge personal health platform that blends real doctors with advanced AI
Qura founders discovered my work through my portfolio, drawn to my clean aesthetic and experience designing in the personal-health space. After an initial briefing session, we defined clear goals for the product and mapped out the vision together.
I began with in-depth moodboards—covering both UI/UX direction and the broader brand concept—to capture a look and feel that was fresh, modern, and distinctly different from the typical medical clichés. The objective was ambitious: surprise the Italian market with an innovative, visually striking platform that could quickly build trust and drive conversions.
The results came fast. Within days of launch, Qura attracted over 3,000 registered users and 260 paying customers, validating the strategy and design direction from day one.
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Logo and Mark Creation Approach
Imaginary and Visual Direction Creation / MidJoruney & Photoshop
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Posted Sep 22, 2025
Design Direction, Research and UX/UI Redesign for Qura, a cutting-edge personal health platform that blends real doctors with advanced AI
