OAD / Food Review Platform Redesign by Lorenzo PerniciaroOAD / Food Review Platform Redesign by Lorenzo Perniciaro

OAD / Food Review Platform Redesign

Lorenzo Perniciaro

Creative Director

UI Designer

Visual Designer

Figma

Food & Beverage

Design Direction, Research and UX/UI Redesign for Opinionated About Dining, the only dining survey that factors experience into its rating system.

Steve Plotnicki and his team at Opinionated About Dining brought me in to rethink, redesign, and lead the UX and creative direction for their entire new product ecosystem. This included the main website, the review platform, user profiles, and a new travel platform.

Over the course of three months, we worked closely together, with weekly stand-ups and alignment calls with the project manager, plus regular reviews with the whole team. The goal was a major style refresh and the integration of new features to elevate the platform. By the end of the project, we had transformed OAD into a stronger, more engaging destination for food reviews.

Research

The first phase of the project focused on researching competitors, analyzing needs, and defining the scope of the redesign. This helped establish a clear direction and build a solid foundation.

Wireframing

After the initial research, I created wireframes for the key pages to align on the structure and ensure all main screens were approved by the client.

Design

Once the moodboard and style direction were set, I moved on to the detailed design for both desktop and mobile. The challenge was to blend a bold, eye-catching style with solid UX principles.