OAD / Food Review Platform Redesign
Lorenzo Perniciaro
Design Direction, Research and UX/UI Redesign for Opinionated About Dining, the only dining survey that factors experience into its rating system.
Steve Plotnicki and his team at Opinionated About Dining brought me in to rethink, redesign, and lead the UX and creative direction for their entire new product ecosystem. This included the main website, the review platform, user profiles, and a new travel platform.
Over the course of three months, we worked closely together, with weekly stand-ups and alignment calls with the project manager, plus regular reviews with the whole team. The goal was a major style refresh and the integration of new features to elevate the platform. By the end of the project, we had transformed OAD into a stronger, more engaging destination for food reviews.
Research
The first phase of the project focused on researching competitors, analyzing needs, and defining the scope of the redesign. This helped establish a clear direction and build a solid foundation.
Wireframing
After the initial research, I created wireframes for the key pages to align on the structure and ensure all main screens were approved by the client.
Design
Once the moodboard and style direction were set, I moved on to the detailed design for both desktop and mobile. The challenge was to blend a bold, eye-catching style with solid UX principles.
Like this project
Posted Sep 5, 2025
Creative Direction, Research, and Redesign for Opinionated About Dining, the only dining survey that factors experience into its rating system.
Likes
1
Views
4
Timeline
Jun 1, 2023 - Sep 1, 2023
