FEELS, unprecedented Songwriting Competition

My role

As a project manager, I collaborated with Creative Director, Gabriela Rodriguez, and Label Manager, Jacob Lapidus, to create a groundbreaking initiative. The first-ever mood-based songwriting competition, designed to capture a unique cultural moment and showcase the feelings of a new generation of emerging artists.

The Vision

In this age of unprecedented artistic expression, Disrupción Records partnered with tastemakers and industry trailblazers to provide independent songwriters with the tools and knowledge necessary to shape their artistry and careers actively.

With a team consisting of artists and professionals from over 20 countries, we embraced a diverse range of cultural perspectives to explore new and inventive concepts. Our aim was to celebrate the distinctive value of various backgrounds and cultures, and this philosophy was integral to this project's success.

The concept

We presented four moods in the competition with a word from another language with no direct English translation. This initiative aimed to highlight exceptional expression and songcraft, paving the way for the next wave of groundbreaking music creators.

The Result

2 releases



What If You Fly

What If You Fly

Bailey Gausling, II Rosso





Always Yours

Always Yours

Mari







Social Media Campaign

The Main poster

The Prizes post

Goya, (Urdu) - The transporting suspension of disbelief that happens when fantasy is so realistic that it temporarily becomes reality. It is usually associated with good, powerful storytelling.



Fernweh (German) - Longing for a place you’ve never been to.

Kilig (Tagalog) - Often used in the Philippine culture to refer to the thrilling feeling of butterflies in your stomach that you typically feel when something romantic happens.

Shouganai (Japanese) –‘it can’t be helped’. A philosophy that states that worrying won’t prevent bad things from happening, only depriving you of the joy of enjoying the good things in life.