TradeWindow Product Design – UX&Me
Gia Romano
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Posted Oct 8, 2024
Led global teams to design and optimise TradWindow’s logistics software, enhancing user experience and consistency, driving a 35% increase in engagement.
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TradeWindow leverages software and industry expertise to provide more visibility and control, with the tools and support for exporters, importers, freight forwarders, and customs brokers to move away from inefficient trade processes and begin the journey to digital transformation, streamlining business processes and driving profitability.
I used my visual, interaction, and research skills to help TradeWindow to attain a product-market fit and scale its offerings. I then focused my attention on establishing, growing, and leading the UX discipline.
I designed a major version of TradeWindow’s provenance app as the product design lead. I helped reduce transaction and operational costs by providing greater user agency and control through design. I then built and managed a team of product, communication, research, and UI system.
I cannot show the majority of work I did at TradeWindow because of proprietary concerns. Below is a sample of some of the projects I directly worked on while leading design at TradeWindow.