The Municipality of Modena intends to carry out an integrated digital communication campaign to enhance and promote tourism through the new UNESCO brand identity of Modena, as part of the project 'Enhancement and promotion of the UNESCO heritage and Media Arts for the enhancement of the city's tourist attractiveness by:

Identifying a creative concept

Developing a digital strategy

The concept aims to promote Modena as a tourist destination for both Italian and international visitors, employing an engaging multichannel communication strategy. The city presents itself as a captivating storyteller, inviting tourists to discover its historical, cultural, scenic, and gastronomic wonders through unique experiences. Modena invites both visitors and residents to live an unforgettable experience within a city rich in history, culture, and charm, embodying a welcoming and engaging spirit through the motto "HELLO, I'M MODENA AND I'M HERE TO INTRODUCE YOU TO THE BEAUTIES OF MY TERRITORY!"