Art Direction and Graphic Design

Francesco De Tommaso

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Advertisement Designer

Art Director

Graphic Designer

Adobe Photoshop

Brief and objectives

Staedtler is looking for an experienced communications professional to support the launch of its new product line, Pigment Arts.
The product boasts Multi Ink, an innovative ink that combines the advantages of various systems: from water-based inks, it inherits color brilliance and extreme lightfastness, while from alcohol-based inks, it gains fast and reliable drying and suitability for various surfaces. The colors are mixable; mixing can occur directly from tip to tip, and the edge rendering is smudge-free. Additionally, the product does not bleed through paper and is made from 97% recycled plastic.
The objective is to increase brand awareness and generate interest and adoption among consumers in the target market, positioning the product as an innovative, high-quality solution with a competitive price that uniquely meets customer needs.

Concept

Pigment Arts Pen. The Power of Colors.

Pigment Arts Pen is Staedtler's new line featuring Multi Ink technology, an innovative ink that combines the benefits of water-based (color brilliance and lightfastness) and alcohol-based inks (quick drying and suitability for various surfaces).
The product embodies the power of colors, representing their intrinsic energy, emotional impact, and the creative power it gives to artists. Pigment Arts Pen enables artists to fully express their creativity and turn ideas into artworks, maximizing the potential of colors
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Posted Jun 2, 2024

Francesco led a comprehensive rebranding project, delivering innovative designs that resonated with the client's target market and reinforced brand recognition.

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Clients

Staedtler

Tags

Advertisement Designer

Art Director

Graphic Designer

Adobe Photoshop

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