More times than not, product is behaving fine and doing its job; however, it's not the most straightforward product to use or visually engaging.
With the addition of connecting the interface with the brand, a UI Update is a decisive move to boost the product to the level it deserves. I helped by understanding the brand and discovering all the current usability issues and interface updates needed to upgrade the UI.
Discover
Firstly, I get to know the product and go through all the main topics of intentions, goals and
features. I then briefly discuss with users to understand them a bit better (what they like, what other apps they use). Making us then take a look at the current brand and what it projects onto users and how I can capture that through the UI. Finishing it off with an audit of all components within the product, finding duplicates and inconsistences.
Define
I take stakeholders through the product audit and highlight the components that need
updating or removal. There are also inclusions of components that will strengthen the features immensely. From here, I start to conduct research and look at directions of the visual brand that matches the overall brand.
Design
From choosing a visual direction, I then started to apply it to the design system. I created
visual language first (fonts, colours etc). Then I move onto the components and
start designing them (buttons, form fields etc). Once I design the necessary
requirements, I apply them to most of the screens, so I can start seeing the
product come to life.
Handover
The final step is cleaning up the design system to prepare it for future use for other designers. I turn the Figma file into a working documentation file. Now it's all ready to
be handed to a developer to start the implementation. Assisting the developers
along the way until it's pixel perfect and ready to be loved by users.
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Posted Sep 14, 2023
Enhanced product usability and brand alignment through UI updates, from discovery to design, resulting in a user-centric, polished interface for developers to i