Social Media Design | Brand : Pokka, Indonesia

Overview:

POKKA is the leading beverage brand in Singapore with various #1 ready-to-drink beverages in the market.

I specialize in crafting visually compelling promotional materials for social media, ensuring that all designs align seamlessly with brand guidelines and key visuals Challenge:

Pokka, a renowned Japanese beverage brand, wanted to strengthen its presence in Indonesia through engaging social media content that could effectively communicate its diverse product range, including green tea, lemon black tea, melon milk, and milk coffee. The challenge was to create social media posts that would capture the essence of Pokka’s brand while resonating with the local audience.

The content needed to reflect Pokka’s position as a pioneer in the green tea market in Indonesia and maintain its image as a premium and trusted beverage choice. Additionally, the social media visuals had to be appealing and engaging to promote brand awareness and drive sales through supermarkets and other retailers.

For this personal project, I created a series of dynamic social media graphics for Pokka Indonesia, focusing on enhancing brand visibility and engagement. The designs incorporated vibrant colors and fresh, lively imagery to highlight the refreshing nature of Pokka’s beverages. I used a mix of playful and modern typography to convey a sense of fun and healthiness, aligning with Pokka’s brand message of promoting a healthy lifestyle. The visuals included product highlights, festive greetings, and promotional campaigns, ensuring a consistent and engaging social media feed.

By leveraging culturally relevant themes and vibrant graphics, the social media content successfully connected with Pokka’s Indonesian audience, reinforcing its reputation as a leading beverage brand.