Tictacarea — eCommerce Website Redesign

Aretha Freitas

UX Researcher
UX Designer
UI Designer
Balsamiq
Figma
Notion
TicTacArea
Design Research as a starter
First, we focus on knowing the different user profiles thoroughly, asking the right questions for the design process. We start from Design Research and meet to hear the opinion of the whole team involved. At this point, the Design Thinking tools contributed significantly to deepen the needs, opinions, objectives, difficulties and expectations of the people who use or will use the online store, as well as the entire team.
Another of the main objectives was to design better experiences in the navigation, labeling and searchability of the store products, implementing safer and more current functionalities and technologies to achieve effective solutions to the different ages and online shopping experience of their customers.
First, we focus on knowing the different user profiles thoroughly, asking the right questions for the design process. We start from Design Research and meet to hear the opinion of the whole team involved. At this point, the Design Thinking tools contributed significantly to deepen the needs, opinions, objectives, difficulties and expectations of the people who use or will use the online store, as well as the entire team.
Responsive design
Responsive design
Responsive design
Responsive design
Responsive design
Responsive design
Flowchart
Flowchart
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