SYRINX is a popular beauty brand in the Chinese market, endorsed by celebrity Cai Shaofen, and has hundreds of millions customer base in China. This case study was produced by Dprox to create a product creative display video for their new Lipstick  product launch event.

The entire video is based on the color red, with a red silk stage highlighting the product's noble protagonist status. The pure starry gray appearance and golden interior are highlighted under the lighting atmosphere to emphasize the luxury. The elegant movement of the velvet fabric is realistically created through 3D and CGI , complementing the dynamic display of the product. The velvet matte feature of the lipstick is exaggerated and expressed through the entire red velvet scene.

Client: SYRINX

Director: Chao

Art Director: Ale

AE: John

Motion Designer: Xiao