TOPDER is a long-standing furniture manufacturer in Europe, and Dprox was commissioned to create a creative video for their mattress products.

The video is presented with gentle and comfortable camera movements, making viewers unable to resist the desire to experience this type of sleep. The dynamic transformation of small spherical particles into sponges and the dynamic wrapping of the flying fabric around the internal structural components of the mattress give an elegant and technological feel while fully showcasing the product's internal and external features.

The Dprox team used 3D and CGI to create a product with an ultra-realistic three-dimensional animation style, presenting a 100% authentic Nordic bedroom space environment and a 100% accurate reproduction of TOPDER's bedding material craftsmanship, product characteristics, and appearance texture. This allows consumers to fully understand the product's structure, thereby increasing their trust in the product. The product video sets itself apart from its peers and gives the brand a unique memorable visual identity.

Client: TOPDER

Director: Chao

Art Director: Ale

AE: John

Motion Designer: Xiao