BookBe: Digital Marketplace for Beauty Services

Bruno Ribeiro

Product Designer

React Native Developer

UX Designer

Directus

Draftbit

Figma

Beauty

BookBe: Beauty Services at Your Door

"Build a digital marketplace connecting 5 million beauty professionals with customers in emerging Brazilian cities during the pandemic"

The Challenge

During COVID-19, I was commissioned to create a proof of concept for Palmas, Brazil - a city of 300,000 residents with a growing middle class but limited digital beauty solutions. The goal: validate a two-sided marketplace in just 8 weeks using no-code tools.

Visual identity system: Bold purple (#7B2FF7), differentiating from typical pink beauty brands

Design Language

Brand Elements

Typography: DM Serif Display for premium feel

Color: Purple as primary - standing out in a pink-dominated market

Icons: Custom outline pictograms for universal clarity

Apps: Dual experience for customers and professionals

Launch-ready applications on iOS and Android app stores

Market Validation

Brazil's $30 billion beauty market was ready for disruption. The pandemic accelerated demand for:

Contactless booking and payments

At-home services

Digital tools for independent professionals

Trust through transparency

Eight core service categories with carefully crafted pictograms

Service Architecture

Categories Designed

The iconography system covers the complete beauty ecosystem - from nails and hair to massage and facial treatments. Each icon was optimized for clarity across all user demographics.

Customer journey: Service discovery, professional selection, and secure payment

Customer Experience

The 3-Tap Booking Flow

Browse services with transparent pricing and promotions

Select verified professionals with ratings and availability

Book instantly with integrated Mercado Pago payments

Detailed service information with real-time pricing and instant booking

Seamless Transactions

// Mercado Pago Integration
payment_methods: ['credit_card', 'pix', 'digital_wallet']
split_payment: true // Platform commission
instant_confirmation: true
professional_payout: 'immediate_via_pix'

Location-based professional matching with checkout process

Trust & Transparency

Every interaction designed to build confidence:

Real-time availability updates

Upfront pricing with no hidden fees

Professional verification badges

Customer ratings and reviews

Professional-facing app for service providers to manage their business

BookBe Pro Platform

Empowering Professionals

A dedicated app for beauty professionals featuring:

Earnings dashboard with instant payouts

Performance analytics

Client communication tools

Professional Mobile Screens: Availability, transactions, and earnings management

Business Intelligence

The pro platform provides professionals with:

Real-time earnings tracking (R$ 103,68 shown)

17+ hours of availability management

Transaction history with detailed breakdowns

Service catalog customization

Service provider tools: Profile management and service customization

Two-Sided Marketplace

Balancing Both Sides

For Customers: Convenience, trust, and instant booking For Professionals: Business tools, payment security, and growth opportunities

Both experiences unified under one brand but optimized for distinct needs.

Real-time consultation: Connecting customers with available professionals instantly

Innovation Features

BookBe NOW

The standout feature allowing instant connections with available professionals. When activated, professionals can accept immediate bookings, perfect for last-minute needs

User onboarding: Simple registration with service information display

Technical Implementation

Design: 50+ screens in Figma with complete design system

Backend: Directus CMS for real-time data management

Frontend: Draftbit React Native for cross-platform apps

Payments: Mercado Pago with split payment functionality

Timeline: Concept to deployment in 8 weeks

Project Outcome

The proof of concept successfully validated market demand and technical feasibility, processing real transactions in Palmas without issues

Despite successful validation, the project was discontinued due to pandemic-related funding constraints. However, the complete design system and production-ready codebase remain available for future reactivation.

Key Takeaways

No-code tools can deliver enterprise-level marketplace functionality

Brazilian markets are ready for digital transformation in beauty services

Local payment methods (PIX) are crucial for market adoption

Trust indicators drive conversion in service marketplaces

Rapid prototyping validates business models efficiently

Like this project

Posted Aug 22, 2025

Developed a no-code digital marketplace for beauty services in Brazil during the pandemic.

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Timeline

Feb 29, 2020 - Apr 30, 2020