Health & Fitness App Responsive Landing Page Design

Client: Wellness App Startup Role: Product Designer Timeline: 1 Week Scope: Landing Page UI/UX Redesign

I partnered with a wellness-focused startup to create a new landing page for their mobile app designed to help users achieve their fitness and health goals. The company needed a high-converting, engaging, and modern landing page that clearly communicated the app’s value and drove user sign-ups.

Communicate the app’s value proposition clearly and confidently

Create a visually appealing landing page aligned with the brand’s tone

Design a smooth onboarding preview to guide potential users

Add interactive elements to boost engagement

Integrate social proof to build trust and credibility

I started by understanding the app’s key features and audience needs. I mapped out what content would best attract, inform, and convert first-time visitors.

I created wireframes and low-fidelity designs to establish layout, structure, and content flow. This stage helped define key sections like hero, features, testimonials, and CTAs before diving into visuals.

Using the wireframes as a guide, I built out a high-fidelity landing page design with:

A compelling hero section featuring mockups, a concise tagline, and a primary CTA

Feature highlights using custom icons and short descriptions

A guided onboarding section previewing how the app works

An interactive quiz element to help users see how the app personalizes plans

User testimonials to establish credibility

A clear, sticky CTA to encourage consistent conversion paths

To ensure brand consistency and handoff readiness, I designed:

A mini style guide covering typography, spacing, colors

A component set (cards, buttons, testimonial blocks, input fields) that can scale across the website

The result is a clean, modern, and high-converting landing page concept that reflects the app’s value, builds trust, and invites user interaction. This design improves first impressions, streamlines onboarding, and boosts user sign-up potential.