Digital Gift Card Trading Platform Design

Project Overview I designed a digital platform for securely buying and selling digital gift cards in emerging markets. The product was aimed at solving trust issues in peer-to-peer gift card exchange.

Problem Users often rely on informal social channels for gift card trading, which exposes them to fraud, unclear pricing, and inefficient communication.

My Role I led the product design from concept to delivery. My responsibilities included:

Creating the UX architecture and user flows

Developing a consistent visual language and interaction model

Writing UX copy to improve clarity and trust

Collaborating with developers and stakeholders to refine functionality

Conversational Filters: Users search listings using intent-based filters to quickly find what they need.

Verified Listings: Listings include clear attributes like value, condition, and card type.

Secure Payments: Transactions are completed via generated links that guarantee secure processing.

Direct Communication: Users can message each other to negotiate before payment.

Outcome The platform delivers a seamless, trustworthy trading experience and sets the foundation for scale. It balances flexibility for negotiation with guardrails for safety and transparency.

Want to build high impact web and mobile apps? send me an email at olutemitopefamuyiwa@gmail.com or book a call with me in the link below and let's connect.