• Set up account-based marketing campaigns and workflows using Hubspot and Salesforce for quarterly retail brand campaign and monthly partner marketing activities.
• Reported directly to Events Manager, assisting in the organization of Unbabel's presence at crucial B2B events including Content Marketing World and CRM Cannes.
• Strategized theme and copy for summer-inspired, retail-focused ABM campaign - "CXPalooza."
• Generated Salesforce reports and leads dashboards for 2022 Q2 field events and trade shows.
• Assisted in writing and copy review for nurture sequences, promotional emails, and landing pages.
MAIN SCOPE OF WORK: Event / Trade Show Organization, Copy Writing, Email Marketing, ABM, Market Research, Salesforce, Hubspot