Digital Marketing Associate For #1 Beauty Conglomerate - L'Oreal

• Strategizing monthly video calendars for 16+ short-form videos postings per week across Hair.com's TikTok, Youtube Shorts, & Instagram Reels channels.

• Optimizing and updating e-comm PDPs for brands such as Redken and L'Oreal Professionnel with well-written copy, dynamic video carousels, & social commerce galleries from Curalate.

• Tracking weekly social media performance in correspondence to product sales using app-native analytics, Google Analytics, and market intelligence platforms such as Netbase.

• Coordinating video shoots with hair artists and brand ambassadors, providing briefs, product sendout, and assisting in capturing content in-salon.

• Generating weekly and monthly reports based on social listening, video trends, & events within the influencer, affiliate, and digital space (specific to beauty and hair).

MAIN SCOPE OF WORK: Content Creation, Video Editing, Video Production, E-Commerce, Copy Writing, Analytics