Stears web platform had terrible UX - not responsive, subscribers couldn't access features. I designed mobile app with search, bookmarks, customization, interest preferences, push notifications enabling full subscription experience.

Result: $3.3M Series A funding from Serena Williams' MaC Ventures (design cited in pitch), 15,000 downloads in first 30 days, 34% increase in premium subscribers, 4.6 App Store rating, featured in Apple's "New Apps We Love."