Inverted needed a clean, visually captivating blog platform that would showcase thoughtful long-form content while maintaining excellent readability and visual hierarchy.

I began with content analysis to identify key user personas and reading patterns. The design process prioritized:

A minimalist navigation system

Illustration-forward visual storytelling

Content categorization that emphasizes discovery

The final design features:

A prominent feature article with custom illustration creates an immediate emotional connection while establishing the blog's thoughtful tone.

Custom illustrations for each article create a cohesive visual language while providing instant visual cues about content themes.

Varying card sizes establish content hierarchy while maintaining visual interest across different screen sizes.

The calming green palette evokes feelings of growth and reflection, perfectly aligning with the contemplative nature of the content.

The grid-based layout balances visual excitement with readability, while testimonial integration builds credibility. The consistent illustration style creates a distinctive brand identity that stands apart from photo-heavy competitors, making the content instantly recognizable.