I showed 50+ founders their site analytics last week. The pattern was brutal: slow sites, high bounce rates, zero sales.
Here's what you're losing:
Rankings. Google prioritizes sites under 2.5 seconds. Above 4 seconds? Page 3. Hidden forever.
Revenue. Every 100ms delay = 1% drop in conversions. Amazon calculated this at $1.6B annual loss per second.
Mobile traffic. 53% of users bounce after 3 seconds. Your competitors load in 1.5 seconds. Game over.
Visibility. Fail Core Web Vitals (LCP, FID, CLS), lose organic traffic. Google's rules. Not mine.
When did you last test your site on 3G?
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Posted Feb 12, 2026
A 3-second delay costs you 40% of your visitors.
Why is website loading speed important?
I showed 50+ founders their site analytics last week. The pattern wa...