Brand Identity Redesign

For this project, I was tasked with rebranding a children's toy company, and I saw an opportunity to create something truly impactful by focusing on the STEM toys sector. I did extensive research on the current market and examined the negative impacts of gendered and non-inclusive toy design on children's learning and development.

The resulting brand, Engix (a redesign of Engino), was designed to promote inclusivity and ignite imagination through its vibrant, welcoming color palette. I also wanted the visual identity to reflect Engix's core mission of building complex ideas from simple parts, so I incorporated basic half circles and arcs as the primary imagery for the brand. The goal was to create a brand that was both visually appealing and meaningful, one that would resonate with children and parents alike.