Comprehensive B2C Marketing Campaign

Phoebe developed and executed a successful B2C marketing campaign for auraïha, a small skincare brand, leveraging their skills in copywriting and web development. After Phoebe's involvement began, auraïha’s conversion rate skyrocketed by 134% and sales from organic search shot up by 151% over 90 days. More specifically, auraïha struggled with email marketing. Phoebe created new campaigns and post-transactional emails, after which sales increased by 17% over 90 days. Open rate for email marketing went from 21% to 56% in 30 days, and the open rate for post-transactional emails went from 49% to 111% over 90 days.