When The Millennial Source started, they had low audience engagement and a high home page bounce rate. With Phoebe's content, including tech, AI, ecommerce, LBGTQ+ media, and more, and keyword research, their audience began to grow and SEO began to improve. TMS's audience also steadily grew. The momentum Phoebe and other authors created with content expansion and SEO strategy has helped TMS become a trusted news source.