All-Terrane Branding

Outdoor & Sporting Goods Company

Athletic Footwear & Performance Athletic Apparel

The challenge of this project was to create an adaptable visual branding.

For us (the client and me), it was important that this branding had a wide range of solutions to avoid graphic changes at the beginning of the brand, so a lot of emphasis was placed on evaluating the different scenarios in which the brand could be exposed.

By having a relatively long name, the opportunity arose to create a graphic solution that was responsive to each specific use, maintaining iconic elements to be able to recognize All-Terrane in each of these adaptations, ranging from a full-name version to a much smaller version, which would be a monogram.

Achieving this allowed us to have the peace of mind that the brand can be adapted to any space and with any printing, embroidery, or engraving technique.

We define our user-profile, the ideal client that we wanted to impact with our visual branding

With our client in mind, we started investigating for visuals to create moodboards that could help us define the inspirational starting point for the designs.

After understanding the brand and the potential client and throwing light on the direction we wanted to follow visually, we started the design process.