Klosa Africa Marketing Website Design

Project Overview Klosa Africa is a customer engagement platform that helps businesses automatically celebrate their customers’ birthdays through personalized messages sent at the perfect time. The goal of the website was to clearly communicate the product’s value, build trust quickly, and convert visitors into sign-ups.

The platform targets small and medium-sized businesses looking to improve customer loyalty without manual effort.

The Challenge Klosa needed a marketing website that would:

Clearly explain the product in seconds

Highlight business value, not just features

Feel friendly, celebratory, and trustworthy

Drive users toward sign-up and pricing pages

The challenge was balancing emotional storytelling with clarity, while keeping the experience simple and conversion-focused. My Role I designed and built the responsive marketing website, focusing on:

Website structure and content hierarchy

UI/UX design and layout decisions

Conversion-focused sections and CTAs

Responsive design across devices

I handled the visual direction and user experience to ensure the website communicates value at every scroll. Design Approach The website was designed to feel joyful, clear, and professional.

Key design decisions included:

A bold hero section that immediately communicates the core value proposition

Visual storytelling using celebratory imagery to reinforce emotion

Simple, scannable feature cards for quick understanding

Clear step-by-step explanation of how the product works

Strong contrast between manual processes vs Klosa’s automated solution

Every section was designed to answer one question: “Why should this business care?” Final Outcome The final website delivers:

Clear product understanding within seconds

Strong emotional connection through visuals and messaging

A structured flow that guides users toward conversion

A scalable foundation for future product growth

The result is a marketing website that not only looks good but communicates value, builds trust, and encourages action.