A 19-year old Namibian vocalist and guitarist took the leap after graduating high school to pursue music full-time. We met at the start of this chapter. Through my creative direction, social media content planning, administrative support, live performance photography, and behind-the-scenes videography—we developed her brand and increased her sales.

Our shared love for playing guitar and similar upbringing made this partnership harmonious. Among the client's concerns were not getting enough high-end gigs, poor brand recognition, a lack of confidence, and feeling disconnected from her community as a result of inconsistent social media postings. In the beginning, I worked with her to photograph and record her performances, but once these problems were identified, I devised systems to address them.

Timeline: 2.5 Months Budget: 550 USD Deliverables: Art Direction, Design, Content Creation & Artist Management

• Creative Direction & Brand Strategy • Guidelines & Stage Plot Design • Invoice Re-Design

• Client Contract Design • E-Mail Set-Up, Automated Booking System Set-Up & Management • Hiring Guitar Mentor To Refine Client's Music Theory & Teach Composition

• Content Planning & Execution • Gig Poster Design • Photography, Videography & Editing For Portfolio

L.C. Client

L.C. Client