Illuminating Brands
Melba Reid
A 19-year old Namibian vocalist and guitarist took the leap after graduating high school to pursue music full-time. We met at the start of this chapter. Through my creative direction, social media content planning, administrative support, live performance photography, and behind-the-scenes videography—we developed her brand and increased her sales.
The Spark ✨
Our shared love for playing guitar and similar upbringing made this partnership harmonious. Among the client's concerns were not getting enough high-end gigs, poor brand recognition, a lack of confidence, and feeling disconnected from her community as a result of inconsistent social media postings. In the beginning, I worked with her to photograph and record her performances, but once these problems were identified, I devised systems to address them.
The Stats 💯
Timeline: 2.5 Months
Budget: 550 USD
Deliverables: Art Direction, Design, Content Creation & Artist Management
• Creative Direction & Brand Strategy
• Guidelines & Stage Plot Design
• Invoice Re-Design
• Client Contract Design
• E-Mail Set-Up, Automated Booking System Set-Up & Management
• Hiring Guitar Mentor To Refine Client's Music Theory & Teach Composition
• Content Planning & Execution
• Gig Poster Design
• Photography, Videography & Editing For Portfolio
Love it!!!!!!!! Yesssss. I love the blue and purple splash in there. This is so me, I love it. Natural and soft but edgy at the same time. I'm satisfied. No changes. You really captured what I wanted. I knew I'd love it!!! Erykah and Olivia Dean vibezzz. 🚀
L.C.
Client
I feel the vibez. Very 70s. I love the font. Thank you so much Melba. You are really talented. 💪
L.C.
Client
Like this project
Posted Mar 6, 2023
Brand Discovery, Creative Direction, Brand Identity, Brand Refresh, Complete Brand Guide From Scratch, Edits, Strategy, Original Artworks
