The Legacy Challenge: Satorres Abogados thrived for years on the power of word-of-mouth, but the new generation of leadership recognized the need for a formal identity to secure their future. The challenge was significant: I needed to create a logo and digital presence from scratch that preserved the firm’s core values—seriousness, trust, and multigenerational stability—while providing a modern, accessible experience.

I crafted a comprehensive identity and digital strategy designed to validate their long-standing expertise and welcome every client.

The Bifocal Logo: To visually represent the blend of legacy and modernity, I employed a deliberate typographic contrast. The family name, "Satorres," is set in a timeless Serif font to honor tradition and permanence, paired with "Abogados" (Lawyers) in a clean Sans-Serif font, signaling a modern commitment to new clientele and technologies.

Accessible Digital Design: Considering their core older demographic, the website was designed with intentional simplicity, neutrality, and clarity. Every element was crafted to be intuitive, ensuring that clients less familiar with technology feel comfortable, focused, and confident in the firm's expertise, free from visual clutter.