Dr.Clinica | Brand Identity
Prachi Amar Prakash
Brand Designer
Visual Designer
Typographer
Adobe Illustrator
Adobe Photoshop
Figma
A health-tech startup that empowers consumers to discover, learn about, and book cosmetic treatments. Dr.Clinica aim to offer consumers an unparalleled platform that informs, educates, and helps them realize their full potential.
LOGO MARK & CONSTRUCTION
The logo unit comprises a robust wordmark using Gilory Blod font. These elements have been designed to maintain an appealing visual balance that is suitable for both print and digital mediums, and they complement each other harmoniously.
The palette
The aim was to represent calm and productivity with the palette. The colors used are subtle and energizing.
