Role: Community Growth & Outreach

Role: Community Growth & Outreach Marketer (contract), Istina

Istina: Reddit growth plan + 219 Facebook groups mapped across 7 cities What I did:

Audited 56 subreddits (members, posts per day, self-promo rules, recurring threads) and cut 13 that were dead, restricted or near-empty;

Wrote a 4-phase Reddit growth plan (Trust, Content, Home base, Grow), starting with 2 pilot cities before expanding city by city;

Set a weekly engagement mix where 80-90% of activity never mentions the brand;

Defined 5 content pillars and the metrics to track, from karma and replies to invite-link sign-ups;

Wrote 27 ready-to-post drafts: 15 seed posts for the brand subreddit and 12 comments for live threads;

Found and profiled 219 Facebook groups by city, language, theme, member count, posting activity and privacy;

Mapped the admins of 77 groups (133 admin profiles);

Wrote 86 personalised outreach messages across 4 templates (English city, English niche, Brazilian Portuguese, European Portuguese), opening with a question about the community's must-go places rather than an app link.