Designed the end-to-end MVP experience

Designed the end-to-end MVP experience for Prift, a personal finance platform focused on long-term financial planning. Translated a complex, data-heavy concept into a clear, minimal, and intuitive product by structuring user flows, simplifying financial forecasting, and enabling users to manage savings, debt, and investments in one place. The design focused on clarity over complexity, helping users understand their financial future and make informed decisions without feeling overwhelmed.