Designing a Power BI Dashboard for Sales Analysis

I focused on creating a user-friendly and comprehensive tool tailored for the specific needs of hotel sales analysis. Connecting and integrating data sources from the hotel's sales database, the dashboard showcased vital metrics such as revenue, occupancy rates, and average transaction value.

Visuals were designed to segment customers based on demographics and preferences, offering behavioral analysis to inform targeted marketing strategies. The dashboard also provided insights into revenue optimization, room utilization, and availability trends. For enhanced decision-making, geospatial analysis features were optionally integrated to visualize sales patterns across different locations.

A crucial aspect of the project involved developing user-friendly documentation and conducting training sessions for hotel staff to ensure effective utilization of the Power BI dashboard. Continuous improvement was facilitated through a feedback mechanism, allowing users to provide insights for iterative enhancements, ultimately contributing to more informed strategies and revenue growth for the hotel.