Back in 2011, I designed and established Digital Summit's visual identity, including logo design, brand guidelines, and overall brand aesthetics. The Executive Director sought a minimal, internet-focused design that would appeal to our target audience of digital marketing professionals.

To ensure the identity aligned with these goals, I conducted thorough research into industry trends, competitors, and audience preferences. The resulting brand identity encapsulated the essence of digital innovation, driving increased brand recognition and contributing to a significant rise in event attendance and sponsorships.

Over time, the Digital Summit Series grew to become the largest regional live event series for digital marketing professionals, attracting over 30,000 digital executives annually. Digital Summit has featured iconic brands and renowned speakers, including Steve Wozniak, Mark Cuban, Chelsea Handler, Seth Godin, Gary Vaynerchuk, Ann Handley, Alexis Ohanian, and Dennis Rodman, among others.

My key contributions included:

* Brand Identity * Print Collateral * Website Design * Digital Assets * Project Management