From the page to Times Square
Mockup of one of the 6 concepts
For 70 years, IKEA® released their iconic catalog. In 2018 myself and a team of creators at Vidmob brought their catalog pages to life in Times Square and across social media.
Made at Vidmob in collaboration with Ogilvy.
Art Direction by Kayla Elorza.
Animation team: Jessica Engels, Francesca de Bassa, Cameron Bogue, & Blair Kelly.
The 2nd billboard placement spread across two displays
After their Times Square debut, concepts were broken into smaller social videos
