Website Redesign for a Sustainability Consultancy Organisation

Acclaro Advisory, a UK sustainability consultancy, faced challenges with their outdated website. The site lacked the flexibility to support their expanding services and didn’t meet the diverse needs of their audiences. Additionally, they required a solution to differentiate their Sustainable Facilities Management Index service (SFMI), ensuring it had a distinct online presence while remaining connected to the brand.

I was responsible for creating the sitemap, wireframes, and a visual design that adhered to their brand guidelines. Additionally, I needed to determine how to differentiate between the main Acclaro Advisory website and the sub-site dedicated to their SFMI services, all while following Wholegrain Digital’s Granola Go project structure.

Following Wholegrain's Granola Go process, the Wholegrain team and I participated in a call with the clients to understand both the business and user needs. This meeting helped me clarify the requirements of the website and the distinction between the main website and the SFMI sub-site.

After gathering requirements from the stakeholders, I created a sitemap of the main website and sub-site. I presented the sitemap to the team and iterated on it based on feedback.

Once the sitemap was approved, I developed wireframes to map out the website’s layout and key user flows. These wireframes focused on making the site structure intuitive for users, while also accommodating the SFMI service offering.

With the wireframes finalised, I moved on to the visual design phase. Using the brand’s secondary colours to create a clear visual separation, I developed a colour palette to distinguish the SFMI sub-site from the main Acclaro Advisory site. Once the visual designs were complete, I handed them off to the developer who I collaborated with to ensure they were implemented correctly.

The redesigned website provides Acclaro Advisory with the flexibility to support their expanding services and meets the diverse needs of their audiences. The clear visual distinction between the main site and the SFMI sub-site ensures both parts of the business are easily identifiable and accessible, while maintaining brand consistency.