Turning everyday materials into something
Dalila Copeland
Turning everyday materials into something you can’t ignore.
For this campaign with Minecraft, I created custom lettering using real strawberry jam—transforming a simple message into something tactile, playful, and full of personality.
The result is a visual designed to grab attention instantly and make the moment feel as fun and unexpected as the brand itself.
Built for brands ready to move beyond safe, expected design—and lead with bold, creative ideas.
Like this project
Posted Apr 13, 2026
Turning everyday materials into something you can’t ignore. For this campaign with Minecraft, I created custom lettering using real strawberry jam—transformi...
