ROLE: WEB DESGINER/DEVELOPMENT

CLIENT: 22 IMPACT

PLATFORM: FRAMER, SLACK

TIMELINE: 1 MONTH

Based in the UK and USA, 22 IMPACT is a global media and communications agency that bridges the gap between luxury brands and culture-shaping talent. Operating as a hybrid modeling agency and production house, they manage a roster of over 100 creators while providing end-to-end services in talent casting, PR, and immersive event production. By prioritizing cultural relevance for major clients like Nike, Sony, and Tom Ford, the agency specializes in delivering high-impact, digital-first campaigns that elevate both emerging talent and global brands.

To modernize 22 IMPACT’s web presence by applying a minimalist Swiss-style layout across 20+ pages, ensuring the brand’s digital "look and feel" matches its industry-leading status. Using Framer to ensure a fluid transition from design to deployment, resulting in a site that is as functional as it is culturally relevant.

This project was an incredibly rewarding experience that allowed me to push my creative boundaries across every page of the site. I gained significant technical insights throughout the design and development phases, and I am deeply grateful to Freedom Doran, Founder of 22 IMPACT, for the opportunity to transform the agency’s digital presence.