Dimsum Dash | Visual Identity
Chao Bulawin
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Posted Mar 17, 2024
Dimsum Dash embodies the fusion of traditional Chinese culinary heritage with the convenience and speed of modern fast food service.
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Dimsum Dash is a a place that specializes in serving delicious dimsum and dumplings in a fast-paced environment, hence the name "Dimsum Dash."
The goal was to create a logo and brand identity that shows the essence of tradition and modernity. The logo is a charming, adorable dumpling character captured mid-dash, evoking a sense of energy and enthusiasm. This lovable running dumpling symbolizes the shop's commitment to delivering not just delicious food, but also a sense of joy and excitement to its patrons.
