Dimsum Dash | Visual Identity

Dimsum Dash is a a place that specializes in serving delicious dimsum and dumplings in a fast-paced environment, hence the name "Dimsum Dash." The goal was to create a logo and brand identity that shows the essence of tradition and modernity. The logo is a charming, adorable dumpling character captured mid-dash, evoking a sense of energy and enthusiasm. This lovable running dumpling symbolizes the shop's commitment to delivering not just delicious food, but also a sense of joy and excitement to its patrons.