AWAKE, a coffee company founded by Gen Z, centers its mission on ethically sourced coffee beans. The branding employs vibrant, attentional-grabbing colors to convey a lively and empowering energy shared between the company and consumers, capturing the invigorating essence of the product.

Through relatable emotions showcased in the packaging, AWAKE adds a simple touch of feel-good joy to people’s daily routines. The goal is to resonate with consumers, making the experience relatable and uplifting as they enjoy ethically sourced coffee that not only tastes good but also feels good.

Through a harmonious fusion of attention-grabbing colors, the bright, bold primary colors used are meant to visually convey the shared energy between the brand and consumers, turning every coffee ritual into a lively experience.