🥐 Tiger Bread Bakery

Celia Jinie

Brand Designer
Logo Designer
Digital illustrator
Adobe Illustrator
Adobe Photoshop

Where Korean warmth meets Seattle's heart in every handmade bread, crafting a fusion of tradition and contemporary charm.

Nestled in Seattle's heart, Tiger Bakery is an immersive design narrative, a canvas weaving cultural echoes and familial embrace. Drawing from the mythic resonance of Dangun, the tiger's role births a design fusion, where tradition seamlessly intertwines with contemporary allure. Crafted with meticulous detail, the design intent transcends mere aesthetics, embodying an ethos of time-honored techniques and premium ingredients, evoking authenticity in every visual element.
In the realm of design, Tiger Bakery's philosophy is an exploration of essentials — a visual symphony of locally sourced ingredients and community bonds. Each design choice transcends the tangible, infusing the space with the soulful warmth of Korean-inspired recipes. It's a curated experience, not just about bread but an artful narrative fostering a profound sense of togetherness within the fabric of local and regional neighborhoods.

Brand concept

From strategy to visuals, the design objective is unwavering– to be the visual storyteller of Tiger Bakery's mission. The branding, characterized by a harmonious blend of traditional, warm colors and modernity, aims to convey not just the exceptional quality of our products, but also the bakery’s unwavering dedication to building genuine connections within the community proudly serve. Tiger Bakery is more than a place to savor delightful bread; it's a cultural crossroads, a family legacy, and a celebration of the diverse, authentic flavors that bring people together.

Color Palette

For Tiger Bakery, the design ethos is evident in our choice of warm, welcoming colors—brick brown and golden sunset. The use of brick brown reflects the bakery's commitment to artisanal craftsmanship and time-honored techniques, grounding the brand in authenticity. The golden sunset hue adds a touch of cultural richness, symbolizing the soulful warmth infused into the freshly baked recipes. These colors aren't just visual elements; they are intentional expressions of the bakery's dedication to community, tradition, and the celebration of diverse flavors. In a glance, the branding invite patrons to experience more than delightful bread—it invites them into a space where familial legacy and cultural heritage are visually embodied.
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