I was crafting a social media strategy for a local client when I stumbled upon their website. It was like stepping into a time warp – clunky navigation, outdated design, and errors that went far beyond typos. Clearly, it wasn't doing justice to their brand.

Having a clear, organized website hierarchy isn't just about aesthetics; it's about guiding customers smoothly through your offerings. But this website was a maze. And beyond the practical concerns, I felt a disconnect. The design didn't reflect the vibrant, modern energy of their Las Vegas location, let alone the essence of their brand.

Enough talk, though! Let's see how I reimagined Pure MedSpa & Wellness, infusing their digital space with a touch of Vegas flair and a whole lot of brand confidence.

Las Vegas boasts an extremely dry climate, and the weather extremes can cause significant damage to your skin. This is why the headline "Skin Oasis" perfectly embodies our brand – because Pure MedSpa is your go-to sanctuary for parched desert complexions.

The homepage takes the spotlight on membership and products. Easily access your member login, then explore comprehensive membership plans alongside the brand's latest skincare offerings. Booking an appointment is just a click away, making it effortless to indulge in Pure MedSpa's services.

The biggest pain point of the old website was the scattered services content. I brought much-needed organization by categorizing the services, enhancing each with captivating photos and clear descriptions. And for seamless navigation, I integrated intuitive in-page links directly on the page. To inject a dash of personality, I even added a delightful little circle sketch animation that brings a smile to every scroll.