When they reached out to me they only wanted a landing page. After this was done and they vibed with it I ended up being hired by them, working full-time on their team.

First thing was to start understanding their brand, their goal and their audience. After I got familiarised with the brand and the features I started laying them all out and see how I could showcase them in a manner which would make the end user register right away and start using the platform.

This was purely made in Figma, no Framer since they already had an in-house developer, so I made sure that for the hand-off Figma file all the elements, auto-layout and layers are ready for export and dev-friendly, which only made his job less stressful since a lot of designers hand-off files where there's a complete mess and makes the dev. source and sort everything out one by one. This not only makes the project longer but also creates a strong and bad relationship between the designer and the dev. on the long term.