For this project, I developed a complete set of on-image social media copy and content concepts for Ulo, covering their Thickening Shampoo, Hair Growth Serum, and full haircare system. I successfully designed within the existing brand guidelines, matching the style and tone of previous designers while maintaining a cohesive visual identity. I focused on visual storytelling, creating posts that clearly communicate product features, lifestyle moments, and educational messaging in a way that feels aspirational, credible, and aligned with the brand.

The work emphasizes:

Clear, concise product feature callouts

Lifestyle moments highlighting daily routines, rituals, and consistency

System thinking and personalized haircare education

Fact-based content about natural ingredients and hair health

The resulting content library is versatile, visually cohesive, and structured to engage, inform, and inspire, while staying fully within Ulo’s established aesthetic.

I was provided existing product photography to work from. I used these photos in many ways including removing the background to design the product in different environments, and strategic composition and scaling to be the focus of the post.

Photography is sourced from licensed stock photo sources and sometime edited with AI for small adjustments ensuring the product and other details are unaffected by AI artifacts.

I designed in Figma making it easy to edit, easy to collaborate, and easy to export.

For animation, I used Jitter. For more complex animations I will use Adobe After Effects and a custom coding tool.

Content copy was either quoted directly from the website or written by me, strategically to engage social media users with scroll-stopping hooks.

Your brand should look like you, earn trust, and help your business thrive. With 10+ years in design, branding, and marketing, I bring bold ideas and strategic clarity to founders, creatives, and purpose-led businesses ready to stand out.

Whether you need a visual identity, standout content, or a website that connects with and converts customers, I’ll bring it to life with style, purpose, and impact.