Branding, Packaging, Marketing Design

Erica Warfield

Wavely

An ocean-safe sunscreen that feels good to wear

Wavely is an ocean-safe sunscreen made for sun-lovers who care about having fun and not getting cooked. With a solid SPF 50 formula, 22-hour protection, and a smooth, weightless texture, it's designed for people who hate sunscreen, but still need it.
I created this entire brand including the USPs, marketing messaging, packaging design, photography style, and social media. I wanted this brand to feel experimental and different from the typical sunscreen brands. This approach helps the brand reach a new audience that cares about environmental impact, the vibe of the products they buy, and straight up just looking cool.

Let’s build your brand’s future.

Your brand should look like you, earn trust, and help your business thrive. With 10+ years in design, branding, and marketing, I bring bold ideas and strategic clarity to founders, creatives, and purpose-led businesses ready to stand out.
Whether you need a visual identity, standout content, or a website that connects with and converts customers, I’ll bring it to life with style, purpose, and impact.
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Posted Jun 8, 2025

I created this entire brand including marketing messaging, packaging design, photography style, and social media marketing design.

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