Designed a Variety Pack feature for Snacks.com by PepsiCo
Muhammad Hamza Azam
Introduction
The Snacks.com was created by PepsiCo to engage their loyal customers. This is an ongoing app. The client wanted to change some layouts and create some flows in line with the current designs in a very short time frame before their launch. The integration into the app had to be immediate. Our team got together to create these screens with minimum revisions as soon as possible!
Task Flow
Creating flow charts and mindmaps on the FigJam enabled the Visiata team to visualize the process that PepsiCo wanted to initiate. Through multiple meetings and brainstorming sessions, the whole process was curated and put on screen. This helped everyone be on the same page and hastened design.
Low Fidelity Wireframes
After getting the initial process flow approved by Pepsico our team of designers went on to develop a low-fidelity structure. This step-by-step process enabled the client to walk with us every step of the way and get tweaks done when they wanted. This was an iterative process where the client’s involvement helped steer us in the right direction.
High Fidelity Mockups
After the mockups color, content copy, and buttons were filled to create the final high-fidelity UI. Everything from placement, to copy and color scheme was talked through with the client which allowed for the smooth launch of the UI immediately after design - with very few iterations to boot!
Like this project
Posted Mar 5, 2024
Snacks.com is an online store by PepsiCo to ship Frito-Lay products directly to customers. I worked with a team of 3 people to design a variety pack feature.
