Showcasing Alumni Success with Ogilvy NZ
Antonne Santiago
Client: Ogilvy New Zealand & The University of Auckland
Project: Alumni Story Video Production in the Philippines
Full videos: https://vimeo.com/899137822/2376eba37d https://vimeo.com/899137953/81d666887e https://vimeo.com/899137883
Overview:
Objective: The mission was to create compelling video content that showcases the personal and professional journeys of these alumni. This would help prospective students get a glimpse into the life-changing experiences at the University of Auckland.
My Approach
1. Pre-Production:
Understanding the Vision: I dove into discussions with Ogilvy NZ to fully grasp their vision and goals for this project. This step was crucial for tailoring the interviews to resonate with the audience.
Equipment Check: I selected the most suitable equipment for the project to ensure top-notch quality. From high-resolution cameras to audio gear and lighting, every detail was considered to meet the project’s standards.
2. On-Site Production:
Filming in the Philippines: We spent time in Quezon City, setting up interviews that felt relaxed and genuine. My goal was to capture the students’ true personalities and stories.
Attention to Detail: I followed all the technical guidelines, ensuring proper framing and composition to make the interviews engaging and visually appealing.
3. Final Delivery:
Providing the Raw Footage: I sent over the raw footage to Ogilvy NZ. The deliverables included:
1 x 30-second video per location: A blend of interviews and B-roll.
1 x 6-second teaser per location: Perfect for Instagram stories, showing each student’s current career backdrop.
1 x Supercut Showreel: A dynamic piece featuring highlights from multiple interviews.
Success Story: The final videos were a hit! They effectively captured the essence of each alumni’s journey, helping to elevate the University of Auckland’s brand and connect with future students.
Why It Worked
Authentic Storytelling: The project beautifully captured the real-life experiences of the alumni, making their stories relatable and inspiring.
Smooth Execution: I handled everything from start to finish, ensuring the process was seamless and the results exceeded expectations.
Professional Quality: By sticking to the technical and creative requirements, the footage turned out engaging and visually impressive.
