Showcasing Alumni Success with Ogilvy NZ
Antonne Santiago
Creative Director
Videographer
Video Producer
Ogilvy New Zealand
Client: Ogilvy New Zealand & The University of Auckland
Project: Alumni Story Video Production in the Philippines
Overview:
Objective: The mission was to create compelling video content that showcases the personal and professional journeys of these alumni. This would help prospective students get a glimpse into the life-changing experiences at the University of Auckland.
My Story Started Here - Don Manlangit
My Approach
1. Pre-Production:
Understanding the Vision: I dove into discussions with Ogilvy NZ to fully grasp their vision and goals for this project. This step was crucial for tailoring the interviews to resonate with the audience.
Pre-Production Deck
Equipment Check: I selected the most suitable equipment for the project to ensure top-notch quality. From high-resolution cameras to audio gear and lighting, every detail was considered to meet the project’s standards.
2. On-Site Production:
Filming in the Philippines: We spent time in Quezon City, setting up interviews that felt relaxed and genuine. My goal was to capture the students’ true personalities and stories.
Attention to Detail: I followed all the technical guidelines, ensuring proper framing and composition to make the interviews engaging and visually appealing.
Technical and creative guidelines
3. Final Delivery:
Providing the Raw Footage: I sent over the raw footage to Ogilvy NZ. The deliverables included:
1 x 30-second video per location: A blend of interviews and B-roll.
1 x 6-second teaser per location: Perfect for Instagram stories, showing each student’s current career backdrop.
1 x Supercut Showreel: A dynamic piece featuring highlights from multiple interviews.
Success Story: The final videos were a hit! They effectively captured the essence of each alumni’s journey, helping to elevate the University of Auckland’s brand and connect with future students.
Why It Worked
Authentic Storytelling: The project beautifully captured the real-life experiences of the alumni, making their stories relatable and inspiring.
Smooth Execution: I handled everything from start to finish, ensuring the process was seamless and the results exceeded expectations.
Professional Quality: By sticking to the technical and creative requirements, the footage turned out engaging and visually impressive.
