Volocars — A Revitalized Museum Experience Across Attractions
Anush | Ex - Freshworks
Verified
Volocars — A Revitalized Museum Experience Across Attractions
Client: Volo Museum, Illinois (Volocars.com)
Industry: Family Entertainment • Automotive Museum • Themed Attractions
Role: UX Strategist, UI Designer & Web Consultant
Project Type:
Experience Strategy • UX/UI Design • Content Consolidation • Website Redesign (Custom Build Dev Handoff)
Client Challenges
Existing website was fragmented across multiple pages, creating confusion around what the museum actually offers.
Visitors couldn’t easily understand the range of experiences — from Jurassic Gardens to Titanic Exhibits to vintage cars — leading to low engagement and poor conversions.
The visual design felt dated and text-heavy, especially compared to modern entertainment brands like Disneyland.
The site structure lacked a clear narrative or journey, especially for new guests unfamiliar with the museum’s diverse attractions.
My Role
UX Strategist, UI Designer & Web Consultant
Reimagined the digital presence of Volo Museum to highlight its multi-attraction format and reposition it as a destination day trip for families, car enthusiasts, and tourists.
Consolidated 3+ disconnected attraction pages into immersive, scroll-based landing pages with clear storytelling, emotional cues, and ticketing CTAs.
Defined a unified visual language that matched the wonder and surprise of in-person experiences — without overwhelming non-tech-savvy users.
Led the UX architecture and UI design across Jurassic Gardens, Titanic Experience, and Attractions Home, setting a scalable format for future exhibits.
Delivered annotated wireframes, design specs, and layout systems ready for dev handoff — aligned with client's visual references like Phantasialand and Aquaventure.
Tech Stack:
Design & Prototyping: Figma, Illustrator
Handoff & Dev Guidance: Web Development-ready layouts, responsive grid system, scalable modules
Reference Systems: Heuristic benchmarks from Disney, Aquaventure, Phantasialand.
UX Methods Applied
To modernize the museum’s digital experience and drive better conversion, I used outcome-focused UX strategies that worked within content and platform constraints:
Content Audit & Mapping: Reviewed 25+ existing pages to identify redundancies, cannibalized CTAs, and missed storytelling opportunities.
Visual Benchmarking: Analyzed 6 top-performing attraction websites to extract structural patterns and apply them in a museum-appropriate, non-theme-park-overwhelming format.
User Journey Redesign: Mapped pathways for three distinct personas — Family Day-Trip Planner, Car Enthusiast, and Tourist Visitor — ensuring each had a tailored path from discovery to booking.
Narrative Wireframing: Designed scroll-based layouts that layer curiosity and context, from exhibit teasers to real images to embedded ticketing.
Mobile-First Layouting: Ensured key engagement blocks (like operating hours, directions, and CTA buttons) were prominent and tappable on mobile — crucial for on-the-go planning.
Like this project
What the client had to say
This was my second time working with Anush, and once again, he delivered a truly custom design with outstanding quality. His clear communication and professionalism made the process seamless and successful.
Matt Suffoletto, S group
Aug 28, 2025, Client
Posted Jul 30, 2025
Redesigned Volocars’ site to unify fragmented attractions, modernize UX, and boost clarity for families, tourists, and car lovers.
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Timeline
Jul 25, 2025 - Aug 13, 2025
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