Explainer animation, brand alignment, and UI visualization for Latin America’s top music distributor

This project for Random Sounds—Latin America’s leading music distribution platform—began with a clear goal: to visually explain the functionalities of their new White Label service to potential clients in a straightforward, elegant, and brand-aligned way.

I led the project from scratch, starting with an initial script provided by the client. Based on that, I developed the entire design in Adobe Illustrator, mapping out each step of the platform’s user journey. These visuals were then brought to life in Adobe After Effects, combining clean motion, UI walk-throughs, and informational flow.

Midway through production, the company underwent a brand identity refresh. Under the direction of Head of Design Pilar Cabrera, I reworked the animation to fully match the updated visual guidelines, ensuring visual consistency with the new branding.

The Spanish voice-over was recorded in our in-house studio by Nati Cabral, and the English version was provided by the client to extend the video’s reach to international partners.

The result is a two video explainer that simplifies the technical side of the platform while highlighting the premium, tech-forward identity of Random Sounds.