The biggest video request ever made by Qualifyze became one of the most ambitious motion design projects I’ve worked on so far. With the launch of their new suite of digital tools, we needed to produce an extensive video campaign that included:

A hero launch video for global release

A dynamic teaser to generate pre-launch excitement

Product showcase loops for website implementation

And two internal videos for the company’s product and onboarding teams

This launch suite wasn’t just about animation—it was about solving communication needs across multiple teams, platforms, and audiences, and delivering an end-to-end post-production solution that supported a truly global product rollout.

The entire video series was developed in close collaboration with the Qualifyze marketing team, under Victoria Mautone's graphic direction. Each piece started with a script that we developed and refined together, aligning visual storytelling with the brand’s updated guidelines and product goals, following each color that needed to be in each screen carefully..

All animations were built from full Figma designs shared by Victoria. These were carefully imported and structured within Adobe After Effects, where I animated each UI screen individually. I mean... every screen in the Figma file, so I can just access every screen when necessary.

The import was way easier thanks to the plugin Overlord from BattleAxe that syncs not only Adobe Illustrator more easily in After Effects, but also Figma.

To streamline the animation pipeline, I developed a series of modular rigs using JavaScript within After Effects, making it easier to scale or adjust animations when last-minute tweaks were needed.

Many of the repeated parts were created as an essential graphics template with all the parts I needed to use in the future. Especially in the menu or the header, that where in all the screens.

Also, the graphs were carefully rigged. My idea was that if I needed a graph to be displayed, I just needed to play with the percentage, and the whole animation would update in real time using keyframes, making the animation process faster.

The flagship video is a high-energy, visually immersive overview of the new platform. It combines animated screens, layered tunnel transitions, and fast-paced movement that echoes the concept of streamlined workflows and smart data flows. Every detail follows Qualifyze’s branding..

Designed to build hype while keeping the full reveal under wraps, the teaser uses subtle UI hints, branded motion elements, and rhythmic pacing to tease the new features without giving too much away.

To support the product launch online, I created web-optimized animations in WEBM format with transparency, allowing seamless integration with parallax scroll effects on the new landing page.

The animations are exported as WEBM files with alpha channels, since the background moves if you scroll. Every file is ready for Retina Display.

Two additional explainers were developed specifically for internal use. These focused on training and onboarding staff to the new platforms. While not public-facing, they still followed the same level of visual polish, clarity, and brand consistency.

All the voiceover is AI-generated via Artlist. Just to understand how AI works, you need to create tons of iterations until you get one that sounds right. Sound design and music also came from Artlist, carefully synced to guide the rhythm and pacing of the visuals.