Dynamic motion graphics video ads for Paraguay’s top ride-hailing app, designed for social media and nationwide DOOH screens.

This project was born from MUV’s need to maintain a consistent brand presence when there were no active promotional campaigns. MUV is a 100% Paraguayan ride-hailing app, similar to Uber or Bolt, and needed to communicate its value proposition clearly and constantly through motion-driven video content.

The ads were displayed across all social media platforms and on digital out-of-home (DOOH) screens nationwide. These public screens had a unique twist: each one featured a customized final message, depending on its location. Near football stadiums? The video closed with a club-themed line. Near malls or key landmarks? A different, context-relevant CTA.

I also produced a separate version of the video targeting drivers, meaning that two tailored versions were always running in parallel — one for users, one for partners.

The creative process included:

– Initial concept co-developed with the client – Full visual design and animation execution by me – Mockups where the app UI becomes the ad itself, blurring the line between product and communication – Animation fully crafted in Adobe After Effects – Strategic use of motion graphics to blend interface elements into a large-scale storytelling format

The goal was simple: make the app feel present, essential, and intuitive, whether someone was scrolling Instagram or passing a digital billboard. With 2 distinct target audiences (riders and drivers) and localized messages depending on where you saw the ad, this campaign became a key piece in MUV’s ongoing communication efforts.