Throwback to earlier this year when Spruce Eco reached out to… well, spruce up their logo (yes, I’ve been saving that one since starting the project).
They already had a strong visual identity in place but felt a subtle imbalance in their logo - something that just didn’t feel quite right between the wordmark and submark.
A few tweaks later - balanced proportions & a more defined submark - and the brand instantly felt more confident, cohesive and use-ready.
Just a reminder: sometimes the smallest adjustments make the biggest difference ✨
Throwback to earlier this year when Spruce Eco reached out to… well, spruce up their logo (yes, I’ve been saving that one since starting the project).
They a...